In March 2009 Nigeria had an unemployment rate at 19.7%. Which means 10 million Nigerians were unemployed. As usual there is a solution to every problem and in August the same year three nigerian university students founded Jobberman. Jobberman is an online website dedicated to connect people with jobs. ”The unacceptable high rate of unemployment got us totally perplexed and we decided to “take over the world (Jobs World)” and do something about it.” – they say on their webpage. In June 2011 it attracted over 50,000 unique users each day.
So what is Jobberman comparative advantage? ”We’ve got more jobs than anyone else; jobs you won’t find anywhere else. We’ve paid relentless focus to quality listings, anti-spam and products that people generally want. ” – Ayodeji Adewunmi says to Forbes. They also focused alot of social media earlier than their rivals.
It was also taken into mind that Nigeria is a strategic platform, if you can succeed there, anything is possible. As Ayodeji says – ”If you are going to be huge in Africa, Nigeria must be a key part of your strategy. This is so true, ‘Africa is the gun, Nigeria the trigger’. So by sheer market size, we are addressing a very large and interesting problem.”
Although a lot of companies like Jobberman and Njorku (another job-webpage) exists, the unemployment rate increases. Nigeria is also one of the fastest growing economies in the world. Nevertheless, poverty reduction and job creation have not kept pace with population and economy growth, implying social distress for an increasing number of Nigerians.
Hopefully in the future, job seekers and job providers will find each other on a bigger scale. Jobberman and its competitors will surely be around for that. As Ayodei puts it – ”The future is never clear with constant competition and natural selection. There will eventually be a preeminent industry leader as we see more print migrate online and online becomes the preferred choice for job seekers and employers. Jobberman.com is positioning itself for this leadership spot.”